Post by account_disabled on Jan 24, 2024 23:04:07 GMT -6
About why context doesn’t always work and not for everyone, how to attract sales to small businesses, and why it’s almost impossible to work in some niches without call tracking. The new hero of the RingoTalks column is Oleg Poddubny . Contextual advertising specialist, founder of the Digital Chief agency, teacher at the WebPromoExperts Academy and administrator of the CPC Real Talk community . Our Marketing Director Alexander Kiselev spoke with Oleg. He asked him about the Digital Chief concept, which is very non-standard, the specifics of working with small and medium-sized businesses, analytics, plans for the future and the most epic failures. What came of it - read below. - Oleg, hello.
Thank you for Fax Lists agreeing to chat with us. We have a number of interesting, tricky questions for you. - Fine. I hope I'm ready for anything. — You can’t be prepared for this. First, tell us a little about yourself: what do you do, what do you do? — Previously, I was more involved in the context, but now we are completely restructuring the company and moving into strategic planning. Building a marketing foundation, as I call it. We are looking at where we can place the client, and this is a small and medium-sized business, so that it brings him sales. — It’s written on your website that Digital Chief is the digitization of marketing.
What do you include in this concept? — Essentially, we take the offline that the company has and translate it all into online analogues - into all kinds of activities and promotion points. — Give an example of what you digitized in this way. — As I already said, we are now in a state of reassembling everything, so most of our clients are still in context. But we also post them on OLX, and we try to use Tilda. We take some budget options and try to get the most out of them for the client. For example, a client had a website, we posted it on OLX and adapted it for Tilda. It has cool features in the sense that everything goes into CRM and you can keep records.
Thank you for Fax Lists agreeing to chat with us. We have a number of interesting, tricky questions for you. - Fine. I hope I'm ready for anything. — You can’t be prepared for this. First, tell us a little about yourself: what do you do, what do you do? — Previously, I was more involved in the context, but now we are completely restructuring the company and moving into strategic planning. Building a marketing foundation, as I call it. We are looking at where we can place the client, and this is a small and medium-sized business, so that it brings him sales. — It’s written on your website that Digital Chief is the digitization of marketing.
What do you include in this concept? — Essentially, we take the offline that the company has and translate it all into online analogues - into all kinds of activities and promotion points. — Give an example of what you digitized in this way. — As I already said, we are now in a state of reassembling everything, so most of our clients are still in context. But we also post them on OLX, and we try to use Tilda. We take some budget options and try to get the most out of them for the client. For example, a client had a website, we posted it on OLX and adapted it for Tilda. It has cool features in the sense that everything goes into CRM and you can keep records.