Post by account_disabled on Dec 28, 2023 1:05:01 GMT -6
Almost 54 million people currently face food insecurity , due to difficult access to sustainable nutrition that results in widespread poor nutrition among the population. Dole Packaged Foods, the world's largest producer of fruits and vegetables, has long been committed to challenging systemic food inequity. Therefore, they have decided to launch this new campaign. We must not forget that malnutrition is a global health crisis that goes unnoticed by most of us. With a commitment to providing access to sustainable nutrition for one billion people and moving toward zero processed sugar in all products by 2025 , Dole has redoubled its efforts to raise awareness with malnutrition labels , an initiative designed to spark conversation. and actions around these imperative global issues and shed light on gaps in nutrition access, affordability and acceptability. The campaign has been launched in the United States - New York, Los Angeles and Baltimore - with a series of large-scale screenings, inspired by the food nutrition label, to highlight alarming nutritional problems and shed light on gaps in access to nutrition, affordability and acceptability.
Nutrition Label: Malnutrition Fact “These labels are meant to engage people in this crucial conversation and the nutritional needs of systemic change . And with enough courage so that you can't ignore it," said Saulo Rocha, executive Phone Number List creative director of DAVID Madrid. » The idea is to draw the attention of American citizens to malnutrition, food insecurity and, therefore, the poor diet suffered by those who do not have access to these necessary resources and which cause alarming nutritional problems . Each label, designed by DAVID Madrid and Miami, sheds light on malnutrition, addressing food insecurity, obesity, and the importance of good nutrition at the local, regional, national, and global levels with the goal of raising awareness about systemic food inequity. . «We do not accept the unequal world in which we live» For example, the Malnutrition Fact label: 117 million American adults suffer from at least one chronic disease related to inadequate nutrition and lack of exercise.
All of them have been implemented thanks to the support of partner agencies such as Spark Foundry, High Wide & Handsome, National Experiential and Peppercomm. Additionally, the awareness initiative will be supported by digital, social and paid out-of-home content, and is just one of many global activations the brand is leading to bring 'The Dole Promise' to life. «At Dole we do not accept the unequal world in which we live. For a company like ours, it is important to champion a world where access to good nutrition is a human right , for everyone,” said Rupen Desai, global CMO of Dole. «We believe that good nutrition should be like sunlight: accessible, available and affordable for everyone, not just a few. Since we cannot do this on our own, malnutrition labels are our way of raising awareness and calling for systemic change to address nutritional inequality #sunshineforall,” he added.
Nutrition Label: Malnutrition Fact “These labels are meant to engage people in this crucial conversation and the nutritional needs of systemic change . And with enough courage so that you can't ignore it," said Saulo Rocha, executive Phone Number List creative director of DAVID Madrid. » The idea is to draw the attention of American citizens to malnutrition, food insecurity and, therefore, the poor diet suffered by those who do not have access to these necessary resources and which cause alarming nutritional problems . Each label, designed by DAVID Madrid and Miami, sheds light on malnutrition, addressing food insecurity, obesity, and the importance of good nutrition at the local, regional, national, and global levels with the goal of raising awareness about systemic food inequity. . «We do not accept the unequal world in which we live» For example, the Malnutrition Fact label: 117 million American adults suffer from at least one chronic disease related to inadequate nutrition and lack of exercise.
All of them have been implemented thanks to the support of partner agencies such as Spark Foundry, High Wide & Handsome, National Experiential and Peppercomm. Additionally, the awareness initiative will be supported by digital, social and paid out-of-home content, and is just one of many global activations the brand is leading to bring 'The Dole Promise' to life. «At Dole we do not accept the unequal world in which we live. For a company like ours, it is important to champion a world where access to good nutrition is a human right , for everyone,” said Rupen Desai, global CMO of Dole. «We believe that good nutrition should be like sunlight: accessible, available and affordable for everyone, not just a few. Since we cannot do this on our own, malnutrition labels are our way of raising awareness and calling for systemic change to address nutritional inequality #sunshineforall,” he added.