Post by account_disabled on Mar 6, 2024 22:35:31 GMT -6
How many times has it happened that you don't remember the name of a brand, but you have clearly understood the color of the logo? This is not a coincidence, but a recurring phenomenon studied by marketing color psychology experts. Many companies today make use of graphic techniques that are based on the combination of colors to capture attention, convey messages and shape the perception of the brand in the minds of customers. In this article we will talk about marketing colours, the functions they take on in a sales strategy and how to best integrate them into the brand identity .
Colors Psychology Marketing As we know, to sell a product, it is essential to create a need, and to do so, marketers must identify the audience 's interests and desires . Instead of talking about marketing, today it is more appropriate to talk about neuromarketing, Hong Kong Telegram Number Data precisely because advertising content is designed to stimulate the part of the brain linked to emotions. Scholars have identified colors as a powerful means of communication, because each is associated with a series of values and meanings in an unconscious manner. Naturally, these are social conventions, therefore the sensation that an individual will feel when faced with a given color will not necessarily coincide with that of another, especially if they belong to distant cultures.
However, by adjusting the aim and analyzing the perceptions of the most common marketing colors within the target audience, a company can really make a difference compared to its competitors. Let's see, in the next paragraph, which business objectives can be achieved with a correct color choice. Marketing color functions In all the messages that the brand conveys, the graphic component is fundamental and elements such as fonts, images and, indeed, colors contribute here . In general, warm colors are chosen to convey lightheartedness and emotion; cold ones, on the other hand, are associated with security and seriousness. Adopting the right one is therefore equivalent to transmitting a sensation, as well as information.
Colors Psychology Marketing As we know, to sell a product, it is essential to create a need, and to do so, marketers must identify the audience 's interests and desires . Instead of talking about marketing, today it is more appropriate to talk about neuromarketing, Hong Kong Telegram Number Data precisely because advertising content is designed to stimulate the part of the brain linked to emotions. Scholars have identified colors as a powerful means of communication, because each is associated with a series of values and meanings in an unconscious manner. Naturally, these are social conventions, therefore the sensation that an individual will feel when faced with a given color will not necessarily coincide with that of another, especially if they belong to distant cultures.
However, by adjusting the aim and analyzing the perceptions of the most common marketing colors within the target audience, a company can really make a difference compared to its competitors. Let's see, in the next paragraph, which business objectives can be achieved with a correct color choice. Marketing color functions In all the messages that the brand conveys, the graphic component is fundamental and elements such as fonts, images and, indeed, colors contribute here . In general, warm colors are chosen to convey lightheartedness and emotion; cold ones, on the other hand, are associated with security and seriousness. Adopting the right one is therefore equivalent to transmitting a sensation, as well as information.