Post by account_disabled on Feb 25, 2024 1:09:21 GMT -6
In a pleasant interview with Paola Idilla Carella for Lombardia Economy, in addition to having told some background of my training experience, I provided 5 Digital Marketing tips for companies that want to exploit Digital as a real business channel. Every company could do Digital Marketing: it's not so much a question of budget, but of mentality and any previous negative experiences. I listen to many entrepreneurs who tell me: " Valentina, I would also invest in Digital, but I have already thrown away a lot, too much money, in recent months without obtaining results ". My response is almost always this: “I understand, of course.
My job is to help you regain trust in Digital, showing Chinese Europe Phone Number List you with facts , with words, that it can really bring you important results for the growth of your turnover . We start cautiously, with a low budget, and then understand which channels to focus on and how to optimize the budget. All with a data-driven approach, constantly monitoring performance." Here are 5 practical tips that I usually suggest to entrepreneurs and marketing managers. 1 | Don't trust those who create strategies and work on your project without analyzing the data An analytics -driven approach is key: How else can you understand which channel is working for that your site generates 898,345 impressions and the sessions in the last month were 234,560 is important for working on Brand Awareness (first step), but it is not enough if these views and sessions do not then serve to obtain leads : increase in sales, quote requests, new customers.
If in the reports you only find impressions and clicks as metrics, it's not good: you are spending money only to achieve one of the business objectives, which is awareness. 3 | The right budget for the right goal Let me explain. If your company is new on the market or you need to launch a new product/service, the first stage of the funnel you will work on will be awareness. In this case, if you decide to work on Google or Bing or on social media with advertising campaigns, you will most likely be able to use a low budget to obtain views and engagement (comments, shares). From my experience, I see that with already €10 a day on Meta Ads , the objective of brand awareness and knowledge is achieved. A very different case if your goal is to sell your products on your e-commerce : more often than not (and I say this because I have experienced it several times with customers from very different sectors), €10 a day will not be enough , especially with Google Ads.
My job is to help you regain trust in Digital, showing Chinese Europe Phone Number List you with facts , with words, that it can really bring you important results for the growth of your turnover . We start cautiously, with a low budget, and then understand which channels to focus on and how to optimize the budget. All with a data-driven approach, constantly monitoring performance." Here are 5 practical tips that I usually suggest to entrepreneurs and marketing managers. 1 | Don't trust those who create strategies and work on your project without analyzing the data An analytics -driven approach is key: How else can you understand which channel is working for that your site generates 898,345 impressions and the sessions in the last month were 234,560 is important for working on Brand Awareness (first step), but it is not enough if these views and sessions do not then serve to obtain leads : increase in sales, quote requests, new customers.
If in the reports you only find impressions and clicks as metrics, it's not good: you are spending money only to achieve one of the business objectives, which is awareness. 3 | The right budget for the right goal Let me explain. If your company is new on the market or you need to launch a new product/service, the first stage of the funnel you will work on will be awareness. In this case, if you decide to work on Google or Bing or on social media with advertising campaigns, you will most likely be able to use a low budget to obtain views and engagement (comments, shares). From my experience, I see that with already €10 a day on Meta Ads , the objective of brand awareness and knowledge is achieved. A very different case if your goal is to sell your products on your e-commerce : more often than not (and I say this because I have experienced it several times with customers from very different sectors), €10 a day will not be enough , especially with Google Ads.